Role: Creative & Director 

For CALM a.k.a Campaign Against Living Miserably we partnered with  Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people.

13 pieces were made with oversized care labels on the outsides displaying self-care guidance, including CALM's helpline details, and the hashtag #LetWhatsInsideOut to spark conversation around mental health.

Using Format